Primero Group

A technology services
holding company.
Strategy to delivery.

Three specialized operating companies. Five practice areas. One integrated platform spanning customer experience, enterprise applications, data and AI, cloud infrastructure, and security.

About Primero Group

Built around specialized depth.

Trusted by leading organizations
around the world.

Our operating model spans the full project lifecycle: strategy and advisory, implementation and integration, AI and custom development, and long-term managed services. Clients engage one company or the full group depending on scope.

We operate across financial services, healthcare, insurance, government, retail, and telecom — markets where delivery quality, AI readiness, and long-term accountability determine outcomes.

Primero Group is a technology services holding company that delivers end-to-end capabilities through three specialized operating companies. Rather than building breadth within a single firm, we deploy domain specialists — each company purpose-built for its discipline.

More about us
3
Operating Companies
5
Core Practice Areas
50+
Enterprise Clients
95%
Client Retention
200+
Project Delivered
Trusted by
https://www.holcim.com/
https://www.shell.com.pk/
https://company.getinsured.com/
https://www.abbvie.com/
https://www.federalreserve.gov/
https://www.loreal.com/en/
https://www.portofrotterdam.com/en
https://www.santander.co.uk/
https://www.ubs.com/global/en.html
https://www.aku.edu/Pages/home.aspx
https://www.vfw.org/
https://qiddiya.com/
https://www.brivo.com/
https://www.mapscu.com/

Companies built
to specialize.

Condado Logo
Customer Experience & Managed Services
Condado designs, deploys, and operates contact center and CRM environments — with conversational AI, intelligent routing, and AI-driven analytics built into the platform layer, not bolted on afterward. For enterprises where CX performance is a business-critical function, not a project.
Visit Condado
Tricension Logo
Enterprise Applications & Cloud
Tricension delivers the engineering depth behind client-critical systems — application development, modernization, cloud migration, and managed infrastructure, with AI-assisted workflows and custom agent integrations embedded in the delivery layer, not added as a separate engagement.
Visit Tricension
Iniox Logo
Data, Analytics & Security
Iniox converts enterprise data into operational intelligence — through BI, AI orchestration, multi-agent systems, and predictive analytics — and builds the cloud infrastructure and security posture to support it. Data strategy and AI readiness treated as one problem, not two.
Visit Iniox
About Primero Group

What clients
bring to us.

Five disciplines across the portfolio. Clients engage a single practice or the full platform — depending on scope, stage, and which operating company leads the work.

Customer Experience

You're running contact centers, CRM platforms, or omnichannel programs and the problem is performance continuity — not just deployment. We design, implement, and operate the full CX stack, with conversational AI built in from the start.

Enterprise Applications

You need software built, modernized, or integrated at an engineering depth that internal teams and generalist SIs typically can't sustain. We deliver the full build cycle — including AI agent development and disaster recovery architecture.

Data & Analytics

Your data exists. The problem is it's siloed, inconsistent, or not connected to decisions. We build the platforms, governance frameworks, and AI orchestration that make it operational — not just accessible.

Cloud & Infrastructure

You're migrating, modernizing, or rearchitecting your infrastructure and need a partner who can own the full arc — strategy, migration, and long-term operations — without handing off at go-live.

Security

Compliance requirements, threat exposure, or audit pressure is forcing a serious look at your posture. We deliver cybersecurity, GRC, SOC services, and identity management — with AI-driven detection integrated into the layer.

Case Studies

Work we're
proud to stand behind.

A selection of client engagements across the portfolio. Full case studies available on request.

More Case Studies
Insurance
Omnichannel CX build — navigating platform limits to deliver voice, chat & SMS
Allied Trust Insurance's CX stack modernized across IVR, chat & SMS. With vendor-neutral platform advice when NiCE CXone's SMS capabilities proved insufficient for field adjuster workflows.
Automotive Services
Outbound dialer deployed on NiCE CXone without a standard CRM
ADAP needed a functioning outbound dialer before their CRM infrastructure was ready. Primero Group built self-contained campaign logic within CXone, then extended it as internal data became accessible.
Banking & Financial Services
Custom FIS-to-CXone integration built from scratch for a Pacific Northwest credit union
MAPS Credit Union's FIS core banking system connected to NiCE CXone via a purpose-built API bridge with layered fault tolerance for FIS API volatility.
Leadership

Senior team across
four continents.

Ali Zaidi

Ali Zaidi

Founder & Group CEO
UAE / US / PK
Nasir Habib

Nasir Habib

Chief Operating Officer
USA
Kiera Verburg

Kiera Verburg

Managing Partner
EU - Netherlands
Brad Aho

Brad Aho

Chief Revenue Officer
USA
Jason Mitchell

Jason Mitchell

VP of Technology
USA
Isaac Welch

Isaac Welch

VP of Delivery
USA
Santiago Zakowicz

Santiago Zakowicz

Head of Product & Innovation
LATAM
Azfar Ashary

Azfar Ashary

Managing Partner
MENA - UAE
Investor Relations

A portfolio built for
long-term value.

Primero Group's structure is designed for sustained growth across complementary technology services disciplines, with AI capabilities embedded across the full portfolio. We are available to qualified investors and strategic partners for portfolio and expansion discussions.

Three operating companies. One parent entity.
Clean ownership structure. Condado, Tricension, and Iniox operate independently under Primero Group.
95% retention. 38-month average contract.
Across 50+ enterprise clients and 200+ projects delivered. Managed services engagements average over three years.
Global presence
We have offices in Kansas City, Salt Lake City, Amsterdam, Dubai, Karachi and LatAm to ensure worldwide delivery.

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Our Global Presence

Primero Global is proud to operate in key locations around the world, enhancing our ability to serve clients globally

Amsterdam

Bogotá

Dubai

Islamabad

Kansas City

Karachi

Salt Lake City

São Paulo

Zurich